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Strategic Design

Great products start with understanding, not assumptions. Our team uncovers real needs, aligns stakeholders, and transforms ambiguity into clear direction.

From defining what to build to shaping how it should look, feel, and function, we help you create products and experiences that truly resonate.

Design your product with confidence.

Strategic Design Offerings:

  • Connected Product Strategy
  • Product Design
  • UI / UX Design
  • Shared Spaces Program
Our expertise in product strategy delivers confidence and clarity for product development.

Connected Product Strategy

Innovation succeeds when it serves real human needs. Our team blends stakeholder research, market insights, and technical feasibility to ensure you are building the right product – not just building fast.

We uncover unmet needs, evaluate opportunity spaces, and define product roadmaps that align business goals with user value. The outcome: clear direction, reduced risk, and a strategy grounded in reality.

More insight:

[Case Study] Global Catering Company

Read

The 3 lenses of
product success.

User Desirability

It starts with a deep understanding of your stakeholders.

Your customers shouldn’t be an enigma—their needs, pain points, and behaviors can be deeply understood and used to guide your product development. Twisthink helps you decipher who your multi-level stakeholders are, and what questions and conversations will uncover their desires and motivations beyond surface-level understanding.

Using qualitative and quantitative market research techniques, in-depth interviews, and tactical workshops, we gain a confident base of stakeholder understanding that ensures your innovation will have a meaningful impact.

Viability

Is it viable?

When exploring new ideas and product possibilities, getting the confidence to invest in the next step requires fully understanding its viability: what will different phases cost? When can ROI be expected? Does the price make sense to your customers?

At Twisthink, we help you explore ongoing market viability objectively so that you can understand whether to move forward, regroup, or start fresh.

Feasibility

Is it technically feasible?

New, fresh, transformative ideas are exciting – they motivate and inspire. Before investment, however, you need a complete and accurate picture of the technical inputs, from manufacturing times, materials costs, delivery, and the technical capacity of both hardware and outside systems you plan to connect with.

We help answer that question comprehensively, so you know you’re investing in a sustainable product. From initial design, to sourcing materials, delivery, and beyond, Twisthink explores the full spectrum of events that happen moving you concept into production.

Product Design

A well-designed product does more than function – it resonates. Our team integrates ergonomics, aesthetics, sustainability, and user interaction to shape physical products that are intuitive and meaningful.

We prototype early and iteratively to balance desirability, feasibility, and viability. Whether you’re designing a handheld device or a complex product ecosystem, we focus on bringing form and function together in a way that elevates your brand and delight your users.

More insight:

[Case Study] Stryker

Read

Our team of designers and strategists apply a broad set of product design capabilities to any industry, uncovering what users need and shaping solutions that drive impact:

+ User Experience Design (UX)

+ User Interface Design (UI)

+ Industrial Design (ID)

+ Human-Centered Design (HCD)

+ Concept Development

+ Visual Storytelling

+ User Research (Qualitative & Quantitative)

+ Benchmarking

+ Prototyping (Physical or Clickable)

UI/UX Design

Exceptional digital experiences require intention, empathy, and rigor. We deeply explore how, when, and where your product will be used – uncovering needs, constraints, and moments of delight.

We translate insights into clear flows, intuitive navigation, and beautifully crafted interfaces. By anticipating real-world conditions and user behaviors, we create experiences that feel seamless, consistent, and simply… right.

More insight:

[Case Study] Aircuity

Read

Our UI/UX design expertise:

+ User Research & Persona Development

+ Information Architecture

+ Wireframing

+ Prototyping & Usability Testing

+ Visual Design

+ Responsive Design

+ Design Systems

+ DevOps

+ Continuous Improvement

Shared Spaces Program

Shared Spaces is a unique experience designed to fuel creativity and inspire innovation opportunities with a clear path to action by looking across different industries and creating in the overlaps.

As industries converge, it’s more important than ever to understand trends outside of your own space. Shared Spaces aims to connect these seemingly separate industries so you and your team can gain fresh ideas and stay ahead of our connected future.

Learn more
Shared Spaces Twisthink Program

Positively
quotable.

“A well-defined strategy is the cornerstone that turns aspirations into a tangible vision and fuels the engine for sustainable growth.”

– Lauren Seymour

Principal Design Strategist at Twisthink

Get
started.

Digital transformation,
with a twist.

Create unprecedented impact with Twisthink.
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